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BrandingUI Adds Print, Digital, and Animation, Launches New SMB and Enterprise Plans

New SMB and Enterprise Plans Support Multi-channel Campaigns Across Print, Digital, and Animated Formats Santa Cruz Software today announced a major update to BrandingUI, expanding its capabilities to power complete marketing campaigns across print and digital channels. The platform now enables teams to create, manage, and distribute brand-compliant assets—including dynamic digital

Digital Media Transforming Approach to Translation & Localization

Survey: Digital Media Is Transforming How Brands Approach Localization

A new survey from Santa Cruz Software reveals how the rise of digital and social media marketing is reshaping the way global brands approach translation and localization. While translation focuses on converting text between languages, localization adapts creative content to specific markets to ensure cultural fit. As content production accelerates

Managing Brand Consistency across Regions

Localization Series Part 5: Managing Brand Consistency across Regions (Preview)

This article is the fifth installment in a six-part series on localization in Digital Asset Management (DAM), published weekly. Each article explores a different aspect of how global brands can balance consistency with local relevance. For those who want the full picture, we’ve created a free executive summary that includes key insights from

Assisted Layout and Multi Output Efficiency

Localization Series Part 4: Assisted Layout and Multi-Output Efficiency (Preview)

This article is the fourth installment in a six-part series on localization in Digital Asset Management (DAM), published weekly. Each article explores a different aspect of how global brands can balance consistency with local relevance. For those who want the full picture, we’ve created a free executive summary that includes key

Localization as a Strategic Advantage

Localization Series Part 1: Localization as a Strategic Advantage (Preview)

This article is the first installment in a six-part series on localization in Digital Asset Management (DAM), published weekly. Each article explores a different aspect of how global brands can balance consistency with local relevance. For those who want the full picture, we’ve created a free executive summary that includes

Beyond Boarders: Strategic Localization in DAM - Free PDF

Free PDF Download: Strategic Localization in DAM – Executive Summary

Global brands face a growing challenge: how to deliver content that feels local while maintaining global brand consistency. To explore this balancing act, DAM News has published a six-part series by industry expert Ralph Windsor, examining the role of Digital Asset Management (DAM) platforms—enhanced with AI and automation—in scaling localization.

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Article Preview: Building Brand-Safe Creative Workflows at Scale

The pressure on creative teams has never been greater. More assets, more platforms, tighter timelines—and zero margin for error. In his latest guest article on DAM News, visual tech expert Paul Melcher unpacks the paradox modern marketers face: the need to scale content production without compromising brand integrity, copyright safety,

Introducing Cascading Brandkits

Introducing Cascading Brandkits: The Ultimate Brand Management Solution

Santa Cruz Software is excited to introduce cascading brandkits for BannersUI—a smart solution that simplifies brand management while ensuring consistency across all your campaigns. Designed for businesses of any size, cascading brandkits help you centralize and scale your branding efforts. Make it easier for teams to stay aligned, no matter