The pressure on creative teams has never been greater. More assets, more platforms, tighter timelines—and zero margin for error. In his latest guest article on DAM News, visual tech expert Paul Melcher unpacks the paradox modern marketers face: the need to scale content production without compromising brand integrity, copyright safety,
When you localize an ad, the copy doesn’t just change meaning: it changes shape. A single word swap can stretch a call‑to‑action button, crowd a headline, or throw off the balance of white space your design team has already designed to fit. Text and layout are inseparable, so every translation
When marketing materials cross borders, translating copy is only half the job. Images carry their own cultural assumptions, and a photo that feels neutral at home can ring tone‑deaf—or even offensive—elsewhere. From product labels that mislead to gestures that insult, visual miscues have derailed otherwise solid campaigns and eroded brand
A new survey by Santa Cruz Software reveals that both consumers and graphic designers are routinely exposed to inauthentic visual content—and increasingly, they don’t trust what they see. The findings show a clear call for stronger protections, new standards, and design practices rooted in trust and transparency. The study, which surveyed over
With multi-national campaigns, designers must consider how ad designs and marketing materials translate across languages and cultures. Whether for social media, digital banners, or print campaigns, effective localization ensures that messaging resonates with audiences in different countries, who speak different languages, and have specific cultural colloquialisms baked into the way
LinkrUi 2.90 Streamlines Asset Management with New Features and Enhancements Santa Cruz Software is excited to announce the latest update to LinkrUI, version 2.90. This new release introduces several impactful features designed to enhance the user experience and streamline digital asset management workflows, making it easier than ever for teams
On January 16th, Santa Cruz Software partnered with Activo to present the webinar “Streamline Your DAM Creativity.” The session featured Frederic Sanuy (CEO, Activo), Mark Hilton (CEO, Santa Cruz Software), and Ralph Windsor (Publisher, DAM News). The webinar explored how integrating DAM systems with creative tools can reduce workflow interruptions,
Santa Cruz Software, in partnership with Activo, has announced an upcoming webinar titled “Streamlining Your DAM Creativity,” scheduled to take place on Thursday, January 16 at 5 PM CET / 11 AM ET / 8 AM PT. This event will provide creative professionals and teams insights on how integrating Digital
How do popular design platforms like Adobe Express and Canva compare to BannersUI? While Canva and Adobe Express are designed to allow anyone to be a designer, the banner ad design tool BannersUI takes a different approach, prioritizing the needs of professional designers and the value of maintaining precise brand
Santa Cruz Software recently attended OnDAM Paris 2024, hosted by Activo, where we showcased our latest advancements in design automation. The event was a great success, offering us the opportunity to connect with industry leaders, creative professionals, and DAM enthusiasts. At our booth, we highlighted BannersUI, our automatic ad design tool,
An impressive 98% of participants report their daily workflows have changed due to integrating AI tools. The survey highlights that designers are not only adapting to these advancements but also benefiting significantly, with 91% noting a positive return on investment (ROI) from AI adoption. Among creative directors, 72% envision AI as a powerful assistant that enhances, rather than replaces, human creativity—illustrating a collaborative future for designers and AI.
Santa Cruz Software is excited to introduce cascading brandkits for BannersUI—a smart solution that simplifies brand management while ensuring consistency across all your campaigns. Designed for businesses of any size, cascading brandkits help you centralize and scale your branding efforts. Make it easier for teams to stay aligned, no matter
