PrintUI Archives - Santa Cruz Software

IntelligenceBank DAM and PrintUI Together Make Local Area Marketing Processes Seamless

For the past 3 years, IntelligenceBank DAM, the leading provider of digital asset management to manage marketing processes integrated with PrintUIs Web-to-Print module. The purpose of this turn-key integration has been to make it easy for marketers to control how InDesign templates are edited, within their master, DAM environment. According to Tessa Court, CEO of

Mark Hilton January 31, 2017 No Comments

Words Fail…

Last year, I wrote about Korzybskis semantic theoriesespecially the problems generated among humans who confuse words (symbols) with the objects they represent. Since Im in the business of words, Im forever hopeful that well figure out how to use them well, and resolve our differences with rational discourse. However, having just returned from a publishing

Mark Hilton January 16, 2013 No Comments

Silver Cloud / Dark Lining?

At the risk of channeling the late Andy Rooney, I have a bone to pick with cloud computing and its adherents. Like all business trends, The Cloud (capitalization required) has achieved meaningless buzzword status. It has also attracted its share of pretenders, predators, and puzzled participants. Lets be clear from the start: cloud computing is

Mark Hilton December 31, 2012 No Comments

Print Different

This is typically the time of year when columnists, pundits, and bloggers look back at the past year, and ahead to what the next one may bring. Assuming the planet will not end altogether on December 21st, here’s my retrospective and glimpse forward for the printing industry. For some, the Mayan apocalypse may actually be

Mark Hilton December 20, 2012 No Comments

What Makes Paper So Special?

When discussing the merits of print communication, pundits like me tend to fixate specific applications like publishing or business communication, but don’t say much about the medium itself: paper. There are preconceptions about its inconvenience in dealing with large quantities of data (true) or its negative impact on the environment (false). However, we don’t often

Mark Hilton November 13, 2012 No Comments

First Impressions

It never pays to resist or deride innovators especially in the world of print. The clerics and inquisitors who warned us about the dangerous innovation of Herr Gutenberg (himself a pious man) ended up on the losing side of that technology argument. William Morris decried the industrialization of the printed word, and even went so

Mark Hilton November 3, 2012 No Comments

Consumer Media Choices: Paper or Silicon?

Not all that long ago, our communications choices were limited to print and some form of analog broadcast. Computers changed how we created media, especially for the printed page, but not the medium itself. Of course that all changed with the Inter-Web and its latest incarnation: mobile devices. In the rush to go mobile our

Mark Hilton October 29, 2012 No Comments

The Perils of Print+Mobile

Last week, I journeyed to Chicago for this years Graph Expo, the annual trade ritual for the struggling print industry in North America. Occurring only a few months after drupathe worldwide version of that experience Graph was something of a re-hash. My editor at Printing Impressions acknowledged this when he commissioned my upcoming article on

Mark Hilton October 16, 2012 No Comments

Survival On Demand

In nature, a species has to either adapt to an ever-changing environment, and increasingly efficient competition, to survive. Sudden, drastic changes make survival less likely. One popular notion is that such a change an asteroid impact, an influx of volcanic activity, or what have you brought about the extinction of dinosaurs 60-plus million years ago.

Mark Hilton September 30, 2012 1 Comment

Print Is…

The question is print dead? is superficial nonsense. The real question should be: What is print, and why should we care? Print is everywhere, and is likely to continue for many, many years. Putting oil-based ink on ground-up trees may decline,* but it will be replaced by other printing methods like toner or inkjets lot

Mark Hilton September 12, 2012 1 Comment

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