The primary use case for Digital Asset Management (DAM) systems has historically been about finding archived content in a timely fashion. The major issues have been solved for a couple of decades: databases to hold metadata, the generation of realistic previews for search results and cloud (internet) delivery of media
We recently attended OnDAM Paris 2023 by Activo Consulting, a renowned conference in the digital asset management industry. This event brought the brightest minds in DAM to the heart of Paris. The conference was an ideal stage for us to introduce our latest innovation, BannersUI, an ad design automation platform.
BannersUI is available for pre-release embedded integration into DAMs, and it will enable designers to design banners ads and other digital outputs for various sizes with a few clicks. This eliminates hours spent resizing.
For those who handle the task on their own, 85% struggle with their resizing process, and 22% find their resizing process extremely frustrating.
