A new survey from Santa Cruz Software reveals how the rise of digital and social media marketing is reshaping the way global brands approach translation and localization. While translation focuses on converting text between languages, localization adapts creative content to specific markets to ensure cultural fit. As content production accelerates
This article is the sixth installment in a six-part series on localization in Digital Asset Management (DAM), published weekly. Each article explores a different aspect of how global brands can balance consistency with local relevance. For those who want the full picture, we’ve created a free executive summary that includes key
This article is the fifth installment in a six-part series on localization in Digital Asset Management (DAM), published weekly. Each article explores a different aspect of how global brands can balance consistency with local relevance. For those who want the full picture, we’ve created a free executive summary that includes key insights from
This article is the fourth installment in a six-part series on localization in Digital Asset Management (DAM), published weekly. Each article explores a different aspect of how global brands can balance consistency with local relevance. For those who want the full picture, we’ve created a free executive summary that includes key
This article is the third installment in a six-part series on localization in Digital Asset Management (DAM), published weekly. Each article explores a different aspect of how global brands can balance consistency with local relevance. For those who want the full picture, we’ve created a free executive summary that includes key
This article is the second installment in a six-part series on localization in Digital Asset Management (DAM), published weekly. Each article explores a different aspect of how global brands can balance consistency with local relevance. For those who want the full picture, we’ve created a free executive summary that includes key
This article is the first installment in a six-part series on localization in Digital Asset Management (DAM), published weekly. Each article explores a different aspect of how global brands can balance consistency with local relevance. For those who want the full picture, we’ve created a free executive summary that includes
Global brands face a growing challenge: how to deliver content that feels local while maintaining global brand consistency. To explore this balancing act, DAM News has published a six-part series by industry expert Ralph Windsor, examining the role of Digital Asset Management (DAM) platforms—enhanced with AI and automation—in scaling localization.
With multi-national campaigns, designers must consider how ad designs and marketing materials translate across languages and cultures. Whether for social media, digital banners, or print campaigns, effective localization ensures that messaging resonates with audiences in different countries, who speak different languages, and have specific cultural colloquialisms baked into the way
How do popular design platforms like Adobe Express and Canva compare to BannersUI? While Canva and Adobe Express are designed to allow anyone to be a designer, the banner ad design tool BannersUI takes a different approach, prioritizing the needs of professional designers and the value of maintaining precise brand
The primary use case for Digital Asset Management (DAM) systems has historically been about finding archived content in a timely fashion. The major issues have been solved for a couple of decades: databases to hold metadata, the generation of realistic previews for search results and cloud (internet) delivery of media
We recently attended OnDAM Paris 2023 by Activo Consulting, a renowned conference in the digital asset management industry. This event brought the brightest minds in DAM to the heart of Paris. The conference was an ideal stage for us to introduce our latest innovation, BannersUI, an ad design automation platform.
