Not all that long ago, our communications choices were limited to print and some form of analog broadcast. Computers changed how we created media, especially for the printed page, but not the medium itself. Of course that all changed with the Inter-Web and its latest incarnation: mobile devices. In the
In nature, a species has to either adapt to an ever-changing environment, and increasingly efficient competition, to survive. Sudden, drastic changes make survival less likely. One popular notion is that such a change an asteroid impact, an influx of volcanic activity, or what have you brought about the extinction of
One of the most popular misconceptions about print is that it is harmful to the environment. Grinding up trees and using chemical-based inks for printing is (we are told) unsustainable. Large retailers, banks, and telecom companies tell their customers that switching to e-billing will save trees. For the most part,
The question is print dead? is superficial nonsense. The real question should be: What is print, and why should we care? Print is everywhere, and is likely to continue for many, many years. Putting oil-based ink on ground-up trees may decline,* but it will be replaced by other printing methods
