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Printing and Saving Trees

One of the most popular misconceptions about print is that it is harmful to the environment. Grinding up trees and using chemical-based inks for printing is (we are told) unsustainable. Large retailers, banks, and telecom companies tell their customers that switching to e-billing will save trees. For the most part, we believe this and repeat

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Print Is…

The question is print dead? is superficial nonsense. The real question should be: What is print, and why should we care? Print is everywhere, and is likely to continue for many, many years. Putting oil-based ink on ground-up trees may decline,* but it will be replaced by other printing methods like toner or inkjets lot

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