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Santa Cruz Software Labs

Santa Cruz Software Labs Drives Ethical, Transparent Innovation in AI and Marketing Technology

Santa Cruz Software today announced the launch of Santa Cruz Software Labs, a dedicated initiative focused on advancing ethical artificial intelligence in digital marketing and creative technology. The initiative offers a platform to promote research, industry collaboration, and the development of transparent AI standards designed to protect brands, creators, and

Digital Media Transforming Approach to Translation & Localization

Survey: Digital Media Is Transforming How Brands Approach Localization

A new survey from Santa Cruz Software reveals how the rise of digital and social media marketing is reshaping the way global brands approach translation and localization. While translation focuses on converting text between languages, localization adapts creative content to specific markets to ensure cultural fit. As content production accelerates

OnDAM Paris 2025

Santa Cruz Software to Present at OnDAM Paris 2025

Santa Cruz Software will be exhibiting at OnDAM Paris 2025 on November 18–19, joining some of the industry’s leading voices in digital asset management and creative automation. The team will showcase exciting updates to our flagship products—BrandingUI and BannersUI—which help global brands simplify, scale, and localize their creative production workflows.

LinkrUI

LinkrUI Enables Figma Buzz to Connect Directly to Bynder and Other DAMs

Designers Can Now Access DAM Assets Directly in Figma Buzz, Speeding Up Content Creation Santa Cruz Software today announced that Figma Buzz now features direct integration with leading digital asset management (DAM) systems including Bynder, powered by the LinkrUI connector. This DAM connector enables designers and creative teams to access,

Managing Brand Consistency across Regions

Localization Series Part 5: Managing Brand Consistency across Regions (Preview)

This article is the fifth installment in a six-part series on localization in Digital Asset Management (DAM), published weekly. Each article explores a different aspect of how global brands can balance consistency with local relevance. For those who want the full picture, we’ve created a free executive summary that includes key insights from

Assisted Layout and Multi Output Efficiency

Localization Series Part 4: Assisted Layout and Multi-Output Efficiency (Preview)

This article is the fourth installment in a six-part series on localization in Digital Asset Management (DAM), published weekly. Each article explores a different aspect of how global brands can balance consistency with local relevance. For those who want the full picture, we’ve created a free executive summary that includes key

Localization as a Strategic Advantage

Localization Series Part 1: Localization as a Strategic Advantage (Preview)

This article is the first installment in a six-part series on localization in Digital Asset Management (DAM), published weekly. Each article explores a different aspect of how global brands can balance consistency with local relevance. For those who want the full picture, we’ve created a free executive summary that includes

Beyond Boarders: Strategic Localization in DAM - Free PDF

Free PDF Download: Strategic Localization in DAM – Executive Summary

Global brands face a growing challenge: how to deliver content that feels local while maintaining global brand consistency. To explore this balancing act, DAM News has published a six-part series by industry expert Ralph Windsor, examining the role of Digital Asset Management (DAM) platforms—enhanced with AI and automation—in scaling localization.

LinkrUI

LinkrUI 2.9.1: New Integrations, Metadata Support, and Performance Enhancements

At Santa Cruz Software, we’re always working to make creative workflows more efficient and connected. The latest LinkrUI updates—versions 2.9.0 and 2.9.1—continue that mission with new DAM integrations, enhanced metadata support, UI improvements, and better performance across platforms. Below is a breakdown of the latest releases and what they mean