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Pixels to Places: Approaches to Global Design Localization

From Pixels to Places: Approaches to Global Design Localization

With multi-national campaigns, designers must consider how ad designs and marketing materials translate across languages and cultures. Whether for social media, digital banners, or print campaigns, effective localization ensures that messaging resonates with audiences in different countries, who speak different languages, and have specific cultural colloquialisms baked into the way

Santa Cruz Software Mar 26, 2025
Announcing LinkrUI 2.90

Introducing LinkrUI 2.90

LinkrUi 2.90 Streamlines Asset Management with New Features and Enhancements Santa Cruz Software is excited to announce the latest update to LinkrUI, version 2.90. This new release introduces several impactful features designed to enhance the user experience and streamline digital asset management workflows, making it easier than ever for teams

Santa Cruz Software Mar 21, 2025
Webinar: Streamline Your DAM Creativity on January 16th

Webinar Video: Streamline Your DAM Creativity

On January 16th, Santa Cruz Software partnered with Activo to present the webinar “Streamline Your DAM Creativity.” The session featured Frederic Sanuy (CEO, Activo), Mark Hilton (CEO, Santa Cruz Software), and Ralph Windsor (Publisher, DAM News). The webinar explored how integrating DAM systems with creative tools can reduce workflow interruptions,

Santa Cruz Software Jan 27, 2025
Webinar: Streamline Your DAM Creativity on January 16th

Webinar: Streamline Digital Asset Management Creativity on Jan. 16th

Santa Cruz Software, in partnership with Activo, has announced an upcoming webinar titled “Streamlining Your DAM Creativity,” scheduled to take place on Thursday, January 16 at 5 PM CET / 11 AM ET / 8 AM PT. This event will provide creative professionals and teams insights on how integrating Digital

Santa Cruz Software Jan 10, 2025

Adobe Express vs. Canva vs. BannersUI: Comparing Ad Design Tools

How do popular design platforms like Adobe Express and Canva compare to BannersUI? While Canva and Adobe Express are designed to allow anyone to be a designer, the banner ad design tool BannersUI takes a different approach, prioritizing the needs of professional designers and the value of maintaining precise brand

Santa Cruz Software Dec 9, 2024

Santa Cruz Software Shines at OnDAM Paris 2024

Santa Cruz Software recently attended OnDAM Paris 2024, hosted by Activo, where we showcased our latest advancements in design automation. The event was a great success, offering us the opportunity to connect with industry leaders, creative professionals, and DAM enthusiasts. At our booth, we highlighted BannersUI, our automatic ad design tool,

Santa Cruz Software Dec 6, 2024
Survey: Designers Embrace AI with Caution, Report Positive ROI

Survey: Designers Embrace AI with Caution, Resulting in Positive ROI

An impressive 98% of participants report their daily workflows have changed due to integrating AI tools. The survey highlights that designers are not only adapting to these advancements but also benefiting significantly, with 91% noting a positive return on investment (ROI) from AI adoption. Among creative directors, 72% envision AI as a powerful assistant that enhances, rather than replaces, human creativity—illustrating a collaborative future for designers and AI.

Santa Cruz Software Nov 18, 2024
Introducing Cascading Brandkits

Introducing Cascading Brandkits: The Ultimate Brand Management Solution

Santa Cruz Software is excited to introduce cascading brandkits for BannersUI—a smart solution that simplifies brand management while ensuring consistency across all your campaigns. Designed for businesses of any size, cascading brandkits help you centralize and scale your branding efforts. Make it easier for teams to stay aligned, no matter

Luis Mendes Oct 28, 2024

Join Santa Cruz Software at Adobe MAX 2024

We are excited to announce that Santa Cruz Software will be attending Adobe MAX 2024 from October 10th-12th. This gathering is a fantastic opportunity for innovators and thinkers from across the creative spectrum to converge, share insights and inspire each other. We are delighted to take part in this event

Santa Cruz Software Oct 11, 2024
Whitepaper: Streamlined DAM Creativity

Whitepaper: DAM Systems, Creative Tools and Maximizing Productivity

DAM Systems with Creative Tools Can Transform Enterprise Workflows Santa Cruz Software, a leader in creative operations and digital asset management (DAM) solutions, today released a new whitepaper “Streamlined DAM Creativity: Integrating DAM Systems with Creative Tools for Enhanced Efficiency.” Authored by Ralph Windsor, managing editor of DAM News, the

Santa Cruz Software Sep 11, 2024
BrandingUI

Santa Cruz Software Enhances BrandingUI with Advanced Ad Design Automation

BrandingUI Automates Time-consuming Task of Rendering Banner Ads for Popular Platforms Including Facebook, Instagram and Google Ads SANTA CRUZ, Calif. – July 10, 2024 – Santa Cruz Software today announced BrandingUI, a distributed marketing resource portal, now offers ad design automation, enabling users to automate the resizing and reformatting of

Santa Cruz Software Jul 10, 2024