Energy Crunches, The “AI Gap,” and Emerging Challenges Is your organization ready for AI? Explore key challenges in applying AI to Digital Asset Management (DAM), from rising energy demands to foundational readiness. The momentum around Artificial Intelligence in Digital Asset Management (DAM) is undeniable, but it does not come without
Santa Cruz Software today announced the launch of Santa Cruz Software Labs, a dedicated initiative focused on advancing ethical artificial intelligence in digital marketing and creative technology. The initiative offers a platform to promote research, industry collaboration, and the development of transparent AI standards designed to protect brands, creators, and
A new survey from Santa Cruz Software reveals how the rise of digital and social media marketing is reshaping the way global brands approach translation and localization. While translation focuses on converting text between languages, localization adapts creative content to specific markets to ensure cultural fit. As content production accelerates
Santa Cruz Software will be exhibiting at OnDAM Paris 2025 on November 18–19, joining some of the industry’s leading voices in digital asset management and creative automation. The team will showcase exciting updates to our flagship products—BrandingUI and BannersUI—which help global brands simplify, scale, and localize their creative production workflows.
Designers Can Now Access DAM Assets Directly in Figma Buzz, Speeding Up Content Creation Santa Cruz Software today announced that Figma Buzz now features direct integration with leading digital asset management (DAM) systems including Bynder, powered by the LinkrUI connector. This DAM connector enables designers and creative teams to access,
This article is the sixth installment in a six-part series on localization in Digital Asset Management (DAM), published weekly. Each article explores a different aspect of how global brands can balance consistency with local relevance. For those who want the full picture, we’ve created a free executive summary that includes key
This article is the fifth installment in a six-part series on localization in Digital Asset Management (DAM), published weekly. Each article explores a different aspect of how global brands can balance consistency with local relevance. For those who want the full picture, we’ve created a free executive summary that includes key insights from
This article is the fourth installment in a six-part series on localization in Digital Asset Management (DAM), published weekly. Each article explores a different aspect of how global brands can balance consistency with local relevance. For those who want the full picture, we’ve created a free executive summary that includes key
This article is the third installment in a six-part series on localization in Digital Asset Management (DAM), published weekly. Each article explores a different aspect of how global brands can balance consistency with local relevance. For those who want the full picture, we’ve created a free executive summary that includes key
This article is the second installment in a six-part series on localization in Digital Asset Management (DAM), published weekly. Each article explores a different aspect of how global brands can balance consistency with local relevance. For those who want the full picture, we’ve created a free executive summary that includes key
This article is the first installment in a six-part series on localization in Digital Asset Management (DAM), published weekly. Each article explores a different aspect of how global brands can balance consistency with local relevance. For those who want the full picture, we’ve created a free executive summary that includes
Global brands face a growing challenge: how to deliver content that feels local while maintaining global brand consistency. To explore this balancing act, DAM News has published a six-part series by industry expert Ralph Windsor, examining the role of Digital Asset Management (DAM) platforms—enhanced with AI and automation—in scaling localization.
