A new survey from Santa Cruz Software reveals how the rise of digital and social media marketing is reshaping the way global brands approach translation and localization. While translation focuses on converting text between languages, localization adapts creative content to specific markets to ensure cultural fit. As content production accelerates
This article is the sixth installment in a six-part series on localization in Digital Asset Management (DAM), published weekly. Each article explores a different aspect of how global brands can balance consistency with local relevance. For those who want the full picture, we’ve created a free executive summary that includes key
This article is the fifth installment in a six-part series on localization in Digital Asset Management (DAM), published weekly. Each article explores a different aspect of how global brands can balance consistency with local relevance. For those who want the full picture, we’ve created a free executive summary that includes key insights from
This article is the fourth installment in a six-part series on localization in Digital Asset Management (DAM), published weekly. Each article explores a different aspect of how global brands can balance consistency with local relevance. For those who want the full picture, we’ve created a free executive summary that includes key
This article is the third installment in a six-part series on localization in Digital Asset Management (DAM), published weekly. Each article explores a different aspect of how global brands can balance consistency with local relevance. For those who want the full picture, we’ve created a free executive summary that includes key
This article is the second installment in a six-part series on localization in Digital Asset Management (DAM), published weekly. Each article explores a different aspect of how global brands can balance consistency with local relevance. For those who want the full picture, we’ve created a free executive summary that includes key
This article is the first installment in a six-part series on localization in Digital Asset Management (DAM), published weekly. Each article explores a different aspect of how global brands can balance consistency with local relevance. For those who want the full picture, we’ve created a free executive summary that includes
Global brands face a growing challenge: how to deliver content that feels local while maintaining global brand consistency. To explore this balancing act, DAM News has published a six-part series by industry expert Ralph Windsor, examining the role of Digital Asset Management (DAM) platforms—enhanced with AI and automation—in scaling localization.
The pressure on creative teams has never been greater. More assets, more platforms, tighter timelines—and zero margin for error. In his latest guest article on DAM News, visual tech expert Paul Melcher unpacks the paradox modern marketers face: the need to scale content production without compromising brand integrity, copyright safety,
Santa Cruz Software is excited to introduce cascading brandkits for BannersUI—a smart solution that simplifies brand management while ensuring consistency across all your campaigns. Designed for businesses of any size, cascading brandkits help you centralize and scale your branding efforts. Make it easier for teams to stay aligned, no matter
BrandingUI Automates Time-consuming Task of Rendering Banner Ads for Popular Platforms Including Facebook, Instagram and Google Ads SANTA CRUZ, Calif. – July 10, 2024 – Santa Cruz Software today announced BrandingUI, a distributed marketing resource portal, now offers ad design automation, enabling users to automate the resizing and reformatting of
Brand compliance often falls short, and the consequences can be significant, affecting brand recognition and customer trust.
