The pressure on creative teams has never been greater. More assets, more platforms, tighter timelines—and zero margin for error. In his latest guest article on DAM News, visual tech expert Paul Melcher unpacks the paradox modern marketers face: the need to scale content production without compromising brand integrity, copyright safety, or regulatory compliance.
Melcher explores how traditional brand management is breaking down under the weight of AI-generated content and global campaign demands, and outlines a new, three-pillar solution—living brand systems, walled-garden AI, and smart automation. His insights are essential reading for marketing leaders, brand managers, and creative professionals navigating the risks and rewards of today’s AI-driven landscape.
Smart automation is more than a buzzword—it’s becoming a strategic advantage. Intelligent templating platforms like BrandingUI exemplify this shift by enabling distributed teams to produce compliant, on-brand creative quickly and at scale. With core elements locked and customizable fields clearly defined, tools like BrandingUI give local teams the flexibility to tailor content without risking legal missteps or brand drift.