Global brands face a growing challenge: how to deliver content that feels local while maintaining global brand consistency. To explore this balancing act, DAM News has published a six-part series by industry expert Ralph Windsor, examining the role of Digital Asset Management (DAM) platforms—enhanced with AI and automation—in scaling localization.
The series covers how to streamline both text and visual localization, shorten creative turnaround times, and preserve brand integrity across markets. From practical workflows to strategic insights, it’s designed for marketing leaders, creative operations teams, and DAM professionals who need to execute campaigns at speed without compromising quality.
Part 1 of this series, Localization as a Strategic Advantage is available now. New installments will be released weekly on our blog.
To make it easy to digest, we’ve created a free executive summary: Beyond Borders – Strategic Localization in DAM. It distills the key lessons from the full series into one concise PDF. The PDF also provides access to upcoming sections before they’re published.
Would you like an executive summary on this series?
Download an easy-to-scan free executive summary here with all the key information.
