For DAM platforms focused on user experience, a connector isn’t just a nice-to-have. A connector is the bridge between your asset management platform and the creative and productivity tools your customers rely on every day. The wrong connector can slow adoption, erode your brand presence, and frustrate users when they need speed and simplicity the most. The right one, however, feels invisible. It empowers creators, keeps your brand front and center, and ensures workflows stay smooth no matter how often the tools update.
Our team has put together a list of key questions DAMs should consider when choosing the right connector for their platform. Asking these upfront can help you avoid costly pitfalls and ensure your DAM delivers lasting value to your customers.
Customer Questions
- How easy will it be for our customers to adopt?
- Why it matters: Even the most powerful connector won’t deliver value if your users find it confusing or cluttered. Adoption depends on simplicity.
- What to look for: A connector with a clean, uncluttered UI and intuitive navigation can help your customers manage assets directly in tools like Adobe Photoshop, InDesign, Illustrator, or even Microsoft PowerPoint and Word — without training headaches.
- Does the connector solve the customer’s most valued needs?
- Why it matters: Customers primarily use a connector to easily find, place, and save assets to and from a DAM. They want to make sure the most current version of assets are accessible by their whole team. Anything more than that begins to degrade their workflow.
- What to look for: A connector that has an optimized user experience for being the shortest path between their creative application and the DAM.
- Will the connector keep pace with updates and new features from connected third-party tools, like Adobe Creative Cloud, Microsoft Office, and Google Workspace?
- Why it matters: Third-party tools frequently update their applications, and a connector that lags behind can break workflows or frustrate users.
- What to look for: A connector that guarantees timely compatibility with new releases and ensures long-term stability and customer confidence.
DAM Questions
- Will this connector strengthen our brand, or someone else’s?
- Why it matters: A connector should feel like an extension of your DAM — not a third-party hub that diverts attention away from your platform.
- What to look for: Choose a solution that allows your own logo and branding to stay front and center, without introducing competing vendor logos or interfaces that disrupt the user experience.
- What are the real costs and commitments?
- Why it matters: Hidden fees or long-term contracts can create friction, especially if you’re testing a new connector for the first time.
- What to look for: Look for transparent terms. This gives you flexibility to test, scale, or adjust without financial risk.
- Are there integration costs or development requirements?
- Why it matters: Significant development resources or unexpected integration fees can slow down deployment, stretch IT teams thin, and add risk to your timeline. For many DAM vendors, fast, low-friction implementation is key to delivering value to customers.
- What to look for: A connector that integrates into your DAM at no cost and without heavy development work ensures a quick, hassle-free launch. Look for a solution with a proven track record of easy deployments, so you can focus on delivering value rather than troubleshooting technical roadblocks.
- Who owns the customer relationship?
- Why it matters: You want full control over your customer database and experience. If the connector vendor acts as the middleman, you may lose valuable touchpoints and insights.
- What to look for: A connector that lets you manage and activate your own customer portal — without ceding control to a third-party provider — ensures your customers remain yours.
A great connector should extend your DAM’s capabilities without diluting your brand, creating roadblocks for your customers, or adding hidden costs. That’s where LinkrUI comes in. Purpose-built to integrate directly into tools like Adobe Creative Cloud, Microsoft Office, Google Workspace, Figma and Adobe Express, LinkrUI puts your brand front and center while ensuring an easy, reliable, and cost-effective connection. With proven deployments and ongoing support for the latest third-party tool updates, it’s a connector designed to grow with you — and keep your customers coming back.